Stakeholder Engagement Mapping Workshop

Learn to integrate sustainability into marketing campaigns, measure impact, and map key stakeholders effectively.

Stakeholder Engagement Mapping Workshop
Ryan Laird
Ryan Laird
Founder & Director
120 students
4 hours
1 day
Beginner
English

What You'll Learn

  • Sustainability integration
  • Stakeholder mapping
  • Impact measurement
  • B2B strategy development
  • SDG alignment
  • Case studies

Course Curriculum

Module 1: Introduction to Sustainable Marketing

2 lessons • 1 hour
Principles and Practices of Sustainable Marketing
30 min
Linking Marketing to Business and SDGs
30 min

Module 2: Stakeholder Mapping and Engagement

2 lessons • 1.5 hours
Identifying and Prioritising Stakeholders
45 min
Engagement Strategies for B2B Companies
45 min

Module 3: Measuring Impact & Communicating Value

2 lessons • 1.5 hours
Metrics and Reporting Tools
45 min
Case Studies: Sustainable Campaigns in Action
45 min

Workshop Overview

Practical strategies to integrate sustainability into marketing.

This workshop provides B2B teams with tools and frameworks to embed sustainability into campaigns, measure environmental and social impact, and map stakeholders effectively to drive responsible growth.

What You Need

A laptop and willingness to engage in practical exercises.

Key Takeaways

Participants will leave with actionable frameworks, reporting tools, and strategies to implement sustainable marketing in their organisations, plus enhanced stakeholder engagement techniques.

Get in touch

Explore how Green Orbit Academy can support your professional development or organisational capability building. Connect with us to discuss learning opportunities tailored to your needs.

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