Brand Strategy

A masterclass on building mission-aligned brand strategy for organisations working in emerging technology, space, and sustainable innovation.

Brand Strategy
Ryan Laird
Ryan Laird
Founder & Director
2,847 students
40 hours
16 weeks
Intermediate
English

What You'll Learn

  • Define your brand purpose
  • Craft a clear value proposition
  • Map competitors and opportunities
  • Develop a messaging architecture
  • Create a visual identity system
  • Build mission-aligned narratives

Course Curriculum

Module 1: Brand Foundations & Purpose

3 lessons • 3 hours
Defining Mission, Vision, and Purpose
22 min
Brand Values and Behavioural Principles
28 min
Understanding Your Audience and Stakeholders
34 min

Module 2: Positioning & Differentiation

3 lessons • 5 hours
Market Mapping and Competitive Analysis
42 min
Crafting a Positioning Statement
36 min
Value Proposition Design
30 min

Module 3: Messaging Architecture

3 lessons • 6 hours
Developing Messaging Pillars
25 min
Creating Story Frameworks and Narratives
40 min
Tone, Voice, and Language Standards
35 min

Module 4: Visual Identity System

3 lessons • 6 hours
Building a Cohesive Visual Language
38 min
Logo Systems, Typography, and Colour
30 min
Accessibility and Sustainability in Design
33 min

Module 5: Brand Implementation

3 lessons • 7 hours
Translating Brand Strategy into Digital Channels
46 min
Campaign Development and Storybuilding
52 min
Internal Brand Enablement and Playbooks
38 min

Module 6: Evaluation, Growth & Governance

3 lessons • 5 hours
Brand Audits and Experience Mapping
40 min
Metrics, KPIs, and Impact Measurement
32 min
Brand Governance and Continuous Improvement
38 min

Workshop Overview

A practical, strategic workshop for building an authentic, differentiated brand.

This workshop equips you with the frameworks and tools needed to create a strong brand identity rooted in mission, values, and clear market positioning. You’ll work through audience insight, messaging systems, visual identity development, and brand rollout planning—designed specifically for organisations operating in innovation-heavy sectors like space, climate tech, and sustainable engineering.

What You Need

A willingness to engage critically with your existing brand, basic familiarity with marketing concepts, and access to your organisation’s mission or product information.

Test

Use this section to test your understanding of brand fundamentals, positioning, and messaging frameworks.

Get in touch

Explore how Green Orbit Academy can support your professional development or organisational capability building. Connect with us to discuss learning opportunities tailored to your needs.

Contact Us