Strategic Storytelling Masterclass

A hands-on masterclass for creating narratives that drive engagement and influence decision-making.

Strategic Storytelling Masterclass
Ryan Laird
Ryan Laird
Founder & Director
320 students
6 hours
1 day / 6 hours
Intermediate
English

What You'll Learn

  • Narrative design
  • Audience & stakeholder mapping
  • Story arc structuring
  • Messaging clarity
  • Visual storytelling
  • Data-driven communication

Course Curriculum

Module 1: Foundations of Strategic Storytelling

2 lessons • 1.5 hours
Principles of Persuasive Communication
45 min
Audience Analysis and Stakeholder Mapping
45 min

Module 2: Crafting the Narrative

2 lessons • 2 hours
Structuring Story Arcs and Key Messages
1 hour
Translating Complex Ideas for Clarity and Impact
1 hour

Module 3: Visuals, Data, and Delivery

2 lessons • 1.5 hours
Using Data and Visuals to Strengthen Stories
45 min
Delivery Techniques for Maximum Engagement
45 min

Module 4: Applied Storytelling Workshop

1 lessons • 1 hour
Hands-on Story Crafting Exercises
1 hour

Course Overview

Learn to craft narratives that engage, influence, and inspire.

This masterclass provides practical frameworks and exercises for creating compelling stories that resonate with stakeholders. Participants will gain skills to structure, simplify, and deliver complex ideas effectively, using storytelling to drive impact in business, science, and policy contexts.

What You Need

A notebook or laptop for exercises, and basic familiarity with your audience or sector.

Key Takeaways

Participants will leave with ready-to-use storytelling frameworks, messaging templates, and techniques to convey complex ideas clearly and persuasively.

Get in touch

Explore how Green Orbit Academy can support your professional development or organisational capability building. Connect with us to discuss learning opportunities tailored to your needs.

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