Campaign Planning Masterclass

A practical masterclass for planning, executing, and optimising high-performance campaigns.

Campaign Planning Masterclass
Ryan Laird
Ryan Laird
Founder & Director
320 students
8 hours
1 day / 8 hours
Intermediate
English

What You'll Learn

  • Campaign strategy and planning
  • Audience research
  • Messaging development
  • Channel selection
  • Performance tracking
  • Optimisation and reporting

Course Curriculum

Module 1: Campaign Foundations

2 lessons • 2 hours
Understanding Campaign Objectives and KPIs
45 min
Audience Research and Segmentation
1h 15 min

Module 2: Messaging and Creative Strategy

2 lessons • 2 hours
Crafting Messaging that Resonates
1 hour
Creative Assets and Content Planning
1 hour

Module 3: Channel Strategy and Execution

2 lessons • 2 hours
Selecting the Right Channels for Your Audience
1 hour
Campaign Execution Workflow and Team Coordination
1 hour

Module 4: Measurement, Optimisation, and Reporting

2 lessons • 2 hours
Tracking KPIs and Campaign Analytics
1 hour
Iterative Optimisation and Reporting Frameworks
1 hour

Course Overview

Plan and execute campaigns that drive measurable results.

This workshop equips participants with the tools and frameworks to design, implement, and optimise campaigns that achieve business objectives. Learn how to align messaging, channels, and KPIs for maximum impact.

What You Need

A laptop, access to campaign data (if available), and a basic understanding of marketing concepts.

Key Takeaways

Participants will leave with a full campaign plan template, practical insights into audience targeting and messaging, and tools to measure and optimise campaign performance.

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